This is viral marketing

 

Adidas France – 3D Mapping Projection from The Cool Hunter on Vimeo.

Adidas said «When it comes to 3D mapping projection – It is still always all about creativity, not the tools. An emotional connection with the brand is essential regardless of the medium.»

The campaign  called “Adidas is all in,” launched last Wednesday at the “Palais du Pharo” in Marseille, France.

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