Zara is famous for quickly response, then… what’s the difference with French Brands?
French Contemporary Brands work with the image: the location (trendy neighbors like Notting Hill), high-end interior aesthetics and an amazing customer service. The experienced sales assistants offer genuine tips.
Brands like Maje, Sandro, Claudie Pierlot, Zadig&Volataire, The Kooples or Comptoir des Cotonniers attack the fashion market. But, which is the answer? Marc By, D&G, new Kenzo…
The colossal companies understood the influence and potential of these brands. In September 2010 LVMH bought SMCP, instead Comptoir des Cotonniers was bought in 2006 by Fast Retailing (the Japanese group that owns Uniqlo and Theory).
Sandro, Maje, Comptoir des Cotonniers and Zadig & Voltaire are more focused in US, while The Kooples in UK. An example is the new image of Maje: Alexa Chung, to develop the US market.
The pricing+ quality command the market… brands have to define a niche and develop a clear image associated it.
Do you think that every brand has a niche? or is it a saturated market?
Balenciaga’s star designer Nicolas Ghesquiere, whose surprise departure was announced on Monday, could be poised to launch his own brand for the luxury giant LVMH. Fashion brands in the LVMH empire include Christian Dior, Celine, Kenzo and Givenchy and Louis Vuitton.
One the most acclaimed designers of his generation, Ghesquiere will leave Balenciaga on November 30 after 15 years during which which he put the historic house of Spanish designer Cristobal Balenciaga back on the fashion map.
Balenciaga, a basque designer (Spanish), had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior. It’s really the first best designer.
I recommend to visit his museum in Getaria ( a small town near to San Sebastian). The wonderful lights add value to his creations. The dresses are art, contemporary art.
Una presentación en lineas generales de la importancia del posicionamiento en el sector del lujo. Desde el punto de venta, la publicidad o el packaging se hace un seguimiento del concepto por el que apuestan las distintas marcas.