Archivo de la etiqueta: organic valley

Is my cow happy?

On my way trying to understanding how healthy trends are guiding shoppers decisions… I have to address dairy product. What are the benefits?

cow-infographic

According to Stonyfield Farms, organic dairy cows eat 50% fresh pasture (grass), 40% alfalfa hay, and 10% non-GMO grain. Conventional cows’ diet is 40% alfalfa hay and 60% GMO soy and corn. So in effect, they are eating a pesticide diet: 42 billion pounds of pesticides per year are used to produce dairy food!

All bran proclaimed the happiness of the regularity, also the cows are happy because of a healthy diet rich in roughage.

So how is the dairy market reacting to the organic products? In terms of revenue not too well, below you can find a table with the TOP 10 dairy companies and the trend is steady.

Rabobank-Global-Dairy-Top-10

There are some companies that have understood the value of organic produce, above all in the baby food sector. For instance Danone has snapped up 90% of organic US firm Happy Family.

Otherwise Nestlé’s chairman and former CEO Peter Brabeck-Letmathe declared anti-organic arguments, from “organic can’t feed the world” to “organic isn’t any better for you.”

In the meantime Nestlé declared last quarter being sales disappointment again … and Organic Valley has reported a 10.5% increase in 2013.

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