Archivo de la categoría: ranking

Is my cow happy?

On my way trying to understanding how healthy trends are guiding shoppers decisions… I have to address dairy product. What are the benefits?

cow-infographic

According to Stonyfield Farms, organic dairy cows eat 50% fresh pasture (grass), 40% alfalfa hay, and 10% non-GMO grain. Conventional cows’ diet is 40% alfalfa hay and 60% GMO soy and corn. So in effect, they are eating a pesticide diet: 42 billion pounds of pesticides per year are used to produce dairy food!

All bran proclaimed the happiness of the regularity, also the cows are happy because of a healthy diet rich in roughage.

So how is the dairy market reacting to the organic products? In terms of revenue not too well, below you can find a table with the TOP 10 dairy companies and the trend is steady.

Rabobank-Global-Dairy-Top-10

There are some companies that have understood the value of organic produce, above all in the baby food sector. For instance Danone has snapped up 90% of organic US firm Happy Family.

Otherwise Nestlé’s chairman and former CEO Peter Brabeck-Letmathe declared anti-organic arguments, from “organic can’t feed the world” to “organic isn’t any better for you.”

In the meantime Nestlé declared last quarter being sales disappointment again … and Organic Valley has reported a 10.5% increase in 2013.

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Best Retail Brands 2011


Interbrand
has presented the 2011 Best Retail Brands study, the summary and trends of retail brands’ performance in 2010. They define this report as optimism.

Interbrand’s report has identified three emerging trends for 2011:

* Customer’s demand for a more seamless retail experience.
* The need for human touch in all interactions.
* An increasingly interrelated global retail market.

The textile sector in Spain leads the ranking with Zara (leading brand of Iniditex) as protagonist.