Archivo de la categoría: healthy

Is my cow happy?

On my way trying to understanding how healthy trends are guiding shoppers decisions… I have to address dairy product. What are the benefits?


According to Stonyfield Farms, organic dairy cows eat 50% fresh pasture (grass), 40% alfalfa hay, and 10% non-GMO grain. Conventional cows’ diet is 40% alfalfa hay and 60% GMO soy and corn. So in effect, they are eating a pesticide diet: 42 billion pounds of pesticides per year are used to produce dairy food!

All bran proclaimed the happiness of the regularity, also the cows are happy because of a healthy diet rich in roughage.

So how is the dairy market reacting to the organic products? In terms of revenue not too well, below you can find a table with the TOP 10 dairy companies and the trend is steady.


There are some companies that have understood the value of organic produce, above all in the baby food sector. For instance Danone has snapped up 90% of organic US firm Happy Family.

Otherwise Nestlé’s chairman and former CEO Peter Brabeck-Letmathe declared anti-organic arguments, from “organic can’t feed the world” to “organic isn’t any better for you.”

In the meantime Nestlé declared last quarter being sales disappointment again … and Organic Valley has reported a 10.5% increase in 2013.


Superfoods and “superseeds” raise in the food market

I’m quite curious about the Superfood concept. If people are paying £20 for a bag with powder seeds I would like to know “why”. I’ve loved the Wikipedia definition of “Superfood is a marketing term used to describe foods with supposed health benefits”

As one day BIO denomination was controlled by EU legislation, now it’s the turn of the Superfood term. The new legislation has banned the use term superfood unless it is accompanied by a specific authorised health claim that explains to consumers why the product is good for their health.

Some say superfoods can protect against cancer and heart disease, but others say there is no evidence for this.

Anyway if we check ACNielsen data we can understand that it’s a very prosperous business. Blueberries, Spinach, Salmon, Green tea or Soy are some of the “superfood” products that they have doubled the sales in the past year.

But I’m really interested on the benefits of the seeds. Companies such as Linwood are growing thanks to the superfood products.


There is only one way to derive nutrition from seeds and that is to eat them raw because when they are exposed to heat, they produce toxic substances. Following you can find a TOP 10 seeds:


2) HEMP SEEDS: aminoacids and high protein percentage

3) POMEGRANATE SEEDS: antioxidants

4) FLAX SEEDS: suppresse rises in blood levels of lipids after a meal and modulate appetite and reduces cholesterol.

5) PUMPKIN SEEDS: rich in proteins

6) APRICOT SEEDS: contain vitamin B17 that attacks cancer cells

7) SESAME SEEDS:  source of manganese and copper

8) SUNFLOWER SEEDS: contain Vitamin E

9) CUMIN SEEDS: are useful for digestive disorders and even as an antiseptic

10) GRAPE SEEDS: have a great concentration of vitamin E, flavonoids, linoleic acid and  polyphenols

But I will focus in the most trendy and expensive: CHIA SEED

The best of the best, consumption of chia seeds could help reduce joint pain, aid in weight loss, deliver an energy boost and protect against serious ailments such as diabetes and heart disease.

Facts about Chia seeds: 
– 2.5 times more protein than kidney beans
– 3 times the antioxidant strength of blueberries
– 3 times more iron than spinach
– 6 times more calcium than milk
– 7 times more vitamin C than oranges
– 8 times more omega-3 than salmon
– 10 times more fibre than rice
– 15 times more magnesium than broccoli


For sure with these facts in front of me I cannot say I’m not going to try it… Unfortunately it will be difficult to check the miracle results.

However Mr Chia seed… you win! I will include you in my diet

What about Fairtrade?

I was watching last week a documentary in BBC player about how “unfair” the tea world in Africa is. You can still watch it here.

“Adventurer and journalist Simon Reeve heads to Kenya and Uganda to uncover the stories behind Britain’s favourite drink, meeting the people who pick, pack and transport tea”

I love tea; I’m a heavy user… I cannot feel guilty 4 times per day! So Fairtrade will be adding to my shopping list. I didn’t know that some of my favourite brands are Fairtrade.


1.- Clipper

“Clipper is incredibly proud to offer an entire range of tea, coffee and hot chocolate which is Fairtrade. Fairtrade means working progressively; better prices for producers, decent working conditions, local sustainability, and fair terms of trade for farmers in the developing world. We only work with producers who are striving to improve standards of welfare for workers and their families.”


2.- Pukka


3.- MS Tea


4.- Taylor’s