Zara is famous for quickly response, then… what’s the difference with French Brands?
French Contemporary Brands work with the image: the location (trendy neighbors like Notting Hill), high-end interior aesthetics and an amazing customer service. The experienced sales assistants offer genuine tips.
The colossal companies understood the influence and potential of these brands. In September 2010 LVMH bought SMCP, instead Comptoir des Cotonniers was bought in 2006 by Fast Retailing (the Japanese group that owns Uniqlo and Theory).
Sandro, Maje, Comptoir des Cotonniers and Zadig & Voltaire are more focused in US, while The Kooples in UK. An example is the new image of Maje: Alexa Chung, to develop the US market.
The pricing+ quality command the market… brands have to define a niche and develop a clear image associated it.
Do you think that every brand has a niche? or is it a saturated market?